Marketing Automation & Follow-Up
Email Marketing Services for Small Business, Run For You
These are email marketing services small business owners do not have to run themselves. Most sales are lost because nobody followed up — so we make the follow-up happen automatically, by email and text.
The lead was fine. The follow-up never happened.
Someone filled in your form on Thursday afternoon. You saw it, meant to call, then a job ran long. By Monday they had already booked whoever answered first. That is not a marketing problem and it is not a lead-quality problem — it is a timing problem, and it is the most expensive one in small business.
Speed decides it. A lead contacted within a few minutes is dramatically more likely to convert than the same lead contacted the next day, because the first business to respond is usually the one that gets the job.
You cannot beat that by trying harder; you are already busy doing the work. The fix is a system that responds in sixty seconds whether or not anyone is free, and that keeps following up politely for weeks afterwards.
What our email and SMS marketing services include
We build the campaigns, write the sequences and maintain them. You approve, and then it runs.
Visual workflow builder
If-this-then-that automation with no code — built and maintained by us, so the logic lives with people whose job it is rather than with whoever in your office is "good with computers".
Email marketing campaigns
Broadcasts, newsletters and promotions with a drag-and-drop editor, sent from your domain so they land in inboxes rather than spam folders.
SMS and text message marketing
Two-way texting, bulk campaigns and automated replies. Texts get read within minutes; email often is not read at all. For time-sensitive things, text wins.
Drip and nurture sequences
Multi-week automated campaigns that keep a cold lead warm until they are ready. Most people who say "not right now" mean "not this month", and this is what catches them.
Speed-to-lead automation
A new lead gets an automatic text and email within sixty seconds of submitting a form — every time, including at 11pm on a Sunday.
Missed-call text-back
Any missed call triggers an automatic text so the caller does not simply dial your competitor next. This one item pays for itself faster than anything else on the page.
Ringless voicemail drops
Deliver a recorded message straight to voicemail without ringing the phone — useful for reactivation, where a live call would feel intrusive.
Unified conversations inbox
SMS, email, web chat, Facebook Messenger, Instagram DMs, WhatsApp and Google Business messages in one thread per customer, so nobody answers the same question twice.
Web chat widget
A visitor chat that turns into a text conversation and continues after they leave your site. Chats that die when the tab closes waste the lead.
Trigger-based automation
Actions fire on form submits, bookings, pipeline stage changes, tags, dates and birthdays — so follow-up is tied to what actually happened.
Reactivation campaigns
Win back the customers already sitting in your database. It is the cheapest list you will ever market to and the one most businesses ignore.
Abandoned checkout recovery
Automatic follow-up when somebody starts a purchase and does not finish, which recovers a meaningful share of them.
A/B split testing
Test subject lines and messages against each other and keep the winner, so the campaigns improve instead of just repeating.
Campaign reporting
Opens, clicks, replies, conversions and revenue attribution — what it earned, not just what it sent.
Compliance handling
Opt-out management and consent tracking built in, so your texting stays on the right side of the rules without you tracking it manually.
How we set up your automated follow-up
We map where leads leak
Usually the first hour after an enquiry, and the fortnight after a quote. We find yours specifically rather than assuming.
We write and build the sequences
Speed-to-lead, quote follow-up, missed-call text-back and reactivation, written in your voice and shown to you before anything sends.
You approve, then it runs
Nothing goes out that you have not seen. Once live, it runs whether or not anyone is at a desk.
We report and adjust
You get the numbers and we tune the sequences. Campaigns that stop working get changed rather than quietly continuing.
Who this suits
Home services
Missed-call text-back alone recovers jobs that used to go to whoever picked up next.
Medical and dental
Recall and reactivation campaigns that fill the diary from patients you already have.
Med spas
Promotions by text, which is where this audience actually reads things.
Fitness
Trial-to-member nurture sequences and win-back campaigns for lapsed members.
Automotive
Service reminders tied to dates, so the customer hears from you before the light comes on.
Real estate
Long nurture cycles for people who will move in nine months, not this week.
Restaurants
Offer broadcasts to an opted-in list, timed for the nights you need covered.
Why run marketing automation with eTollfree
Your phone system is part of it
Missed-call text-back needs the phone and the automation to be the same system. Because we provide your phone service, that works properly instead of through a fragile integration.
We write the campaigns
Most automation platforms are sold as a tool and abandoned as a chore. We write the sequences and maintain them, which is why ours are still running a year later.
Compliance is handled
Consent and opt-outs are tracked automatically. Texting customers carries real rules and we keep you inside them.
A real person on the phone
Call (817) 330-6033 and someone in Fort Worth who knows your account picks up.
Marketing automation for Fort Worth and DFW businesses
Our office is at 777 Main St, Fort Worth. For DFW businesses that means the people writing your campaigns understand the market they are writing to — a Fort Worth trade audience does not read like a national one. Local clients can plan campaigns with us in person, and we work with businesses across Dallas, Arlington and the wider metro as well as nationwide.
eTollfree, LLC
777 Main St, Fort Worth, TX 76102
(817) 330-6033 ·
[email protected]
Common questions
Marketing automation is software that sends the right message at the right moment without anyone remembering to do it — an instant text when a lead comes in, a reminder before an appointment, a check-in two weeks after a quote. The point is consistency, which is the thing busy owners cannot supply by hand.
SMS marketing is sending offers, reminders and follow-ups by text to people who have opted in. It works because texts are read within minutes, where marketing emails often are not read at all. It only works long-term if you keep it useful and infrequent.
Customers opt in, you send from a business number, and replies come back into one inbox where your team can answer. Consent and opt-outs are tracked automatically so you stay compliant. We set the whole thing up and write the messages.
It depends on volume, since texts are priced per message. For most small businesses it is a small monthly cost next to one recovered job. Call (817) 330-6033 and we will work out your actual number rather than quoting a headline rate.
Automatically. The moment a call goes unanswered, the system texts the caller — something like "Sorry we missed you, what can we help with?" — and their reply lands in your inbox as a conversation. Most callers reply to that text instead of ringing a competitor.
They are the pieces that make follow-up happen on its own: workflows, email and SMS campaigns, triggers, a shared inbox and reporting. Owning the tools is not the same as using them, which is why we run them for you rather than handing them over.
Works with the rest of your setup
Stop losing leads to slow follow-up
Tell us how enquiries reach you today. We will show you exactly where they are going cold — usually in the first hour.
eTollfree, LLC · 777 Main St, Fort Worth, TX 76102 · (817) 330-6033