What Is a Softphone?
A softphone is software that turns any device — computer, phone, or tablet — into a full business phone. Instead of a physical desk phone, you make and take calls over the internet through an app. eTollFree’s custom softphone solutions go a step further: we can tailor and brand the app to your business, so your team (or your customers) gets a phone experience that looks and works exactly the way you want.
In plain terms: your phone system lives in an app on the devices you already own — and with a custom solution, that app can carry your brand, your features, and your workflow.
How a Softphone Works
Your device plus internet becomes a business phone — no hardware required.
Your device
Computer, phone, or tablet.
Softphone app
Connects your number over the internet.
Full business calling
Call, transfer, and manage — anywhere.
A Phone App Built Around Your Business
An off-the-shelf app makes you adapt to it. A custom softphone adapts to you — your branding, the features your team actually uses, and the way you like to work.
For businesses that resell phone service or want a polished, on-brand tool for staff, a custom softphone means your name on the app, your feature set front and center, and a consistent experience across every device.
And because it’s all software, updates and new features roll out without anyone touching hardware.
A custom softphone can offer:
✅ Your branding on the app
✅ The features your team needs, up front
✅ One experience across all devices
✅ No hardware to buy or maintain
How We Build Yours, Step by Step
From your requirements to a working, branded app.
Tell Us Your Needs
Share your branding, features, and how your team works.
We Configure It
We tailor the softphone to your look, features, and workflow.
Roll It Out
Deploy the app to your team or customers across their devices.
Support & Update
We keep it running and add features as your needs grow.
Softphone vs. a Physical Desk Phone
Why software is winning over hardware.
| Softphone | Desk Phone | |
|---|---|---|
| Works on devices you own | ✔ Yes | ✗ Buy hardware |
| Use it anywhere | ✔ Yes | ✗ Tied to a desk |
| Custom branding | ✔ Yes | ✗ No |
| Update features remotely | ✔ Yes | ✗ Manual |
| Add users easily | ✔ Yes | ✗ More hardware |
Who Uses Custom Softphones
Resellers & ITSPs
Offer a branded phone app to your own customers.
Multi-Location Businesses
Give every site the same branded, consistent calling app.
Remote Teams
Equip staff anywhere with a full business phone on their devices.
Call Centers
Roll out a tailored softphone to whole floors of agents.
Professional Firms
Present a polished, on-brand tool to your team.
Growing Companies
Scale seats without buying and shipping hardware.
Get a softphone built around your business.
Turn any device into a branded business phone with a custom softphone solution from eTollFree. Tell us what you need and we’ll build it.